Adobe also reported that laptops, TVs, the Nintendo Switch, the Apple Watch, and toys from brands like Hot Wheels, Nerf, and Paw Patrol were this year's Black Friday best-sellers. So what were last year's hottest Black Friday deals? According to Amazon, the Echo Dot, Fire TV Stick, Echo Show 5, AirPods, Beats Studio Buds, and the Revlon one-step hair dryer rounded up the top-sellers.
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We also saw price increases on certain items, including the AirPods Pro and MacBook Pro, which is unusual based on previous years. Early holiday shopping was a smart move as we noticed best-selling items like the AirPods Pro, the Apple Watch 6, MacBooks, and Amazon's own devices were out of stock in the run-up to Black Friday proper. Consumers were also worried about product availability, so they took advantage of early Black Friday deals offered by the big-name online retailers. This also aligns with what we saw - the best deals were launched in the weeks leading up to Black Friday, and we were left disappointed with offers on the big day. In fact, according to Adobe Analytics, spending was actually down 1.3% on Black Friday proper compared to last year, but if you looked at November as a whole, consumers spent $109.8 billion, which was up 11.9% compared to 2020. At last year's Black Friday sale, we saw offers earlier than ever thanks to sales launched by retailers like Amazon, Best Buy, and Walmart as they tried to combat shipping delays and supply issues.
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Our Black Friday deals guide covers everything you know to know, such as the date, how to get the best deals, what offers you can expect, and what happened at this year's Black Friday sale event.īlack Friday 2022 falls on November 25 this year, but like years past, we expect to see deals start to pop up as early as October. While it might feel like last year's Black Friday sale just wrapped up, there's no time like the present to prepare yourself for the upcoming Black Friday 2022 deals event.
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